Awareness of an Organic Food Essay

I. Introduction A. What is awareness of an organic food? 1. How curious are consumers toward buying an organic food? 2. Are organic foods providing more than health benefits for consumer and environment? 3. What are the reasons for choosing an organic food throughout our daily life? B. Understanding the awareness of consuming an organic food. II. What is an organic food? A. Organic foods are considered to be more nutrient dense than their counterparts produced via modern farming practices. B. The word an organic is a labeling term that denotes products produced under the authority of the Organic Foods Production Act. C. The definition shades the meaning most people associate with the term, such as the use of non-chemical fertilizers and pesticides as the food is being grown. III. How curious are consumers toward buying an organic food? A. The fastest growing segment of U. S. agriculture. B. A physician and researcher; Dr. David Thomas, studied and compared the United States government guidelines and tables for the nutritional content of various foods. C. Data shows that the decision to shop an organic food. D. What you eat builds and maintains your body. IV. Are organic foods providing more than health benefits for consumer and environment? A. Eating an organic food will provide vital foundations for health. B. How they are farmed. 1. Levels of certain nutrients in relation to the commercially available counterparts produced via modern farming practices. C. Conventional agricultural methods can cause water contamination. V. What are the reasons for choosing an organic food throughout our daily life? A. Effect on health. 1. You are what you eat a. Eat an apple, and you eat life: vitamins, minerals, water, and more. Eat pesticide residue, and you fill your body with poisons 2. Food is your best medicine a. Choose foods that are known to bring us health, energy, and peace of mind 3. Pay now or pay later a. Pay now for delicious, healing food or pay later for medical bills, illness, and suffering 4. We prefer life over death a. Choose which will bring us greatest energy, happiness, and health b. Not choose which will bring us fatigue, depression or anxiety, ailments, illnesses, diseases, or death. 5. Earth needs your help a. Every choice we make has an impact on environment b. Your choices make a difference 6. Healthy plants mean healthier soil, water, birds, worms, animals, plants, air, and you a. The natural path honors nature and works in harmony with earth as we achieve harmonious health VI. Conclusions A. Not cost effective considering the damage to health. B. There are choices in our own hand whether to choose an organic food or a conventional food as we consuming and taste it by ourselves. REFERENCES Havey, H. (February 16, 2009). Top Six Reasons To Eat Only Organic Fruits And Vegetables. Retrieved September 21, 2010 from http://www. naturalnews. com/025643_food_organic_health. html Minton, B. L. (February 10, 2009). Buying Organic Is Well Worth The Cost Even When Times Are Tough. Retrieved September 21, 2010 from http://www. naturalnews. com/025570_food_organic_health. html Walters, S. (May 15, 2009). Organic Foods Provide More Than Health Benefits. Retrieved September 21, 2010 from http://www. naturalnews. com/026266_food_organic_health. html.

Athenian View of Human Nature Essay

The course of history has shown that during times of confusion or disaster, people’s true human nature emerges. Unlike the view of Gandhi, in these moments humans behave violently and are concerned with self-interest, supporting the Athenian’s view of human motivation. In the History of the Peloponnesian War, Thucydides gives ample support of this view of human nature. Generally regarded as one of the first true historians, he wanted to view the world as it really was and firmly insisted on sticking to the facts. Thucydides subjected human nature to an extremely cold and reductive analysis, which could be regarded as pessimism, but he considered to be realism. Generally people want to maintain a positive self-concept of themselves which causes them to agree with the overly idealistic views of human nature, such as that presented by Gandhi. The Athenians held the belief that the three motives for human nature are security, honor, and self-interest, and these cause people to be inherently violent. When there is a breakdown of law and order, a state of unprecedented lawlessness occurs and during the confusion, people’s values revert to a barbaric state. Gandhi, on the other hand, believed that humans act violently as a result of a war or disaster, but that their true human nature compels them to be peaceful. In other words, humans only act violently when provoked and when it is necessary for survival. Yet, the Athenians show that people become wild and violent during times of confusion, because their true human nature is allowed to emerge. â€Å"Then, with the ordinary conventions of civilized life thrown into confusion, human nature, always ready to offend even where laws exist, showed itself proudly in its true colors, as something incapable of controlling passion, insubordinate to the idea of justice, the enemy to anything superior to itself? † (p. 245) During the Peloponnesian War, Athens was struck by the plague, which caused widespread chaos and confusion. The Athenians became indifferent to the rules of religion and law, and began openly performing acts of self-indulgence. â€Å"It was generally agreed that what was both honorable and valuable was the pleasure of the moment and everything that might conceivably contribute to that pleasure. No fear of god or law of man had a restraining influence. † (p. 155) The same kind of lawlessness occurred during the civil war in Corcyra where extreme violence took place during a period of uncertainty. Fighting and aggression were considered courageous and anyone who held violent opinions could always be trusted, while anyone who objected them became a suspect. The Athenians developed a democratic system of government that was necessary to keep order and peace among the people. The people felt that their participation in government was important in order to prevent themselves from being uncivilized and therefore barbaric. Gandhi argued that mankind shouldn’t punish each other due to the belief that no one has power over anyone else but themselves, yet it is clear that laws and punishments are elementary in containing violent human nature. Strong governments prevent people from destroying each other out of self-interest. There becomes an orderly balance provided by the strong ruling the weak. A major aspect in the Athenian view of human motivation is the notion that those in power are the stronger and naturally rule or dominate over the weak. During the debate at Sparta, the Athenians admit to exploiting their empire for their advantage and ground their actions firmly in a natural law tied to an eternal human nature. They hold the belief that it is human nature to rule what one can and they are merely acting in accordance with the existing law. â€Å"It has always been a rule that the weak should be subject to the strong; and besides, we consider that we are worthy of our power. † (p. 80) Violence and survival are the laws of nature and although humans have found a way to manipulate their surroundings those basic instincts exist in all humans on a fundamental level. It makes the most sense to live peacefully in society, which is why people generally obey laws, but that does not mean that humans are inherently good. In the end, people are naturally disposed to do wrong and no amount of laws of punishments will prevent it. â€Å"In a word it is impossible? for human nature, when once seriously set upon a certain course, to be prevented from following that course by the force of law or by any other means of intimidation. † (p. 221).

Bullying: The Worst Social Problem in the U.S.

A social problem is when the public or some segment of the public perceives a condition or a bad situation as a problem to the whole society. I think that one of the worst social problems in the United States of America is bullying. Bullying can affect everyone that is involved including the person being bullied, the bully, and the bystander. It can only have a negative effect on people's lives, and usually bullying comes from an outside source which is making the bully act in such a disgusting manner.In America's youth, bullying has progressively become a bigger problem over the past years. There are many different types of bullying that can be done like physical bullying, mental bullying, or something lie cyber bullying. Kids who are bullied usually end up with negative problems down the road in their lives. Kids who are bullied are very likely to experience things like depression or anxiety, feeling sad and lonesome in the world, negatively changed sleeping and eating habits, and just lack of generally caring about anything.Being bullied instantly results in the student being picked on dropping their grades in their classes. This would happen because the kid will start to skip school or class just so that they could avoid any chance of seeing that bully, so they will not be abused for another time. Many of the kids being bullied could resort to something like violence and that is never the answer. An example is, most of every school shooting in history was motivated by one person picking on the person doing the terrible act off school shooting.If a kid bullies in the young art of their life, the aggression will most likely carry on into the latter stages of their life as well. Kids who bully a lot in school are more likely to abuse alcohol or other drugs when they get older and more mature. They also tend to get in to doing bad things like get into fights, vandalize property, and even drop out of school completely. When bullies get older as adults, they gene rally tend to be the ones that are getting pulled over by the policemen and getting tickets and citations, and many of them also turn out to commit stupid crimes and get locked away for them.Because bullies are always filled with rage for their entire lives, they sometimes take their rage out on their significant other and perform an act of domestic violence on them. Domestic violence is a major problem in our country. Kids who witness bullying and then do nothing about it can also be greatly traumatized by what they have seen with their eyes. It messes with them to the point where they have to rely on something like cigarettes or drugs and alcohol to keep the calm and not worried about it.They usually have problems with anxiety and sometimes oppression later on in their life because of the events they watched and did nothing about. Bystanders will also drop out of school or start to skip class because watching another person get treated so poorly by another person has become too mu ch of a burden for them to bear. When people are bullied their suicide risk automatically goes up. Being bullied makes a person feel normalized and separated from society completely. I believe that every person needs a support group because without one, it is hard to retain a positive outlook on life.This can lead to loneliness, and a person will start to contemplate if their life is really worth living. If somebody is not of the norm then they will usually be made fun of or bullied because of their difference. That will also contribute to feeling alone, and being alone makes a person think about everything very thoroughly, then they come to the conclusion in their head that they are not good enough for this world. Physical bullying is a terrible form of bullying. It involves a person hitting another person, hurting another person, or destroying or stealing someone's possessions.In physical bullying, the same victim is targeted many different times, the bully IS attempting to hurt, embarrass, or intimidate another person, and the bully usually picks a target that is smaller than him so that he has a definite chance of winning. Accessibility is when a child or teenager is harassed, humiliated, embarrassed, threatened or tormented using digital technology. It can happen on the internet and also over the phone through text messages or phone calls. When a person gets bullied over the internet or through text it is different from getting physically bullied.The accessibility messes with their mind and they are often damaged psychologically from it. Cyber bullying can lead to terrible things like self-harm, severe depression, and even suicide. Bullying is a major problem in the United States of America's schools. It needs to be stopped because everyone involved is seriously hindered by the psychological effects of bullying, and then it is hard for them to grow and mature as normal human beings. Children react easily to physical and mental harassment and their need to be harsher consequences for people that get caught bullying.

Portfolio Assignment Example | Topics and Well Written Essays - 1250 words

Portfolio - Assignment Example Currently, the roads in the area are compacted with walkways made of stone or compacted soils. However, the two way roads shared by vehicles and livestock have significant challenges during the rainy seasons and are steep and narrow. During the rainy season, the roads are cutoff by landslides as the road bridges get washed out. These transport challenges make the natives use animals to transport goods, and walk on foot so that they access facilities such as education. This means that most of the native’s time is spent on transport (Engineers without borders institute, no date). Analyse the problem statements in the context of engineering solutions collected from text books. Understand methods of construction that can be used to solve transport challenges from relevant textbooks. Make a tour visit in the area to look at the transport challenges the natives’ experience. Discuss with them about their views on the existing transport modes they have, skills required, resources available in the area, and construction materials available. Use engineering textbooks to learn various road construction methods. The success of a team is success to each of the team members and the success of an individual team member leads to the success of the team. Effective leadership is a motivational factor in the success of a team. Lattimore & Glinow (2010) define teamwork as responsibility done by several associates with each having a role to play but well coordinated to develop personal prominence and efficiency. Teamwork is achieved through the following processes; transition processes, action processes, and interpersonal processes. Transition processes occurs in between the periods of action and focuses on mission analysis, goals specification, and formulation of strategies. Action processes happen when the team tries to achieve its goals through monitoring progress, the systems, the team, and the coordination of the team. Interpersonal

Male Body Beauty Essay Example | Topics and Well Written Essays - 1500 words

Male Body Beauty - Essay Example Next, Bordo describes her youth experience while she loved watching basketball game (169-170). It is during this time that she started to notice the natural beauty in men’s leg that was attractive and appealing. She says that the sight of basketball players’ legs could send a shiver to any ladies heart, a situation that she finds rather exception. In the traditional context, it was the ladies legs that could catch the eyes of many, while such an eye on the men’s leg would attract more criticism than approval. The point seems to bring about is that men’s leg just like women’s body can be regarded as sexy, in fact enough to attract a woman. The fact that she finds her reaction to men’s body as a sexual abnormality brings the notion that this kind of appeal has not been appreciated yet in the society. Altogether, this is a sign of shortage of the definition of beauty of a man and this is an area that needs more coverage. In a nutshell, there is need to change the mentality that a body appeal is something that only associates with women. There seems to be a great connection between gayism and the element of beauty in men, which was traditionally concealed by the development of women as the images of attractive sexuality. The development of a gay society has overturned the image of women in the society and very new concept of men as sexual objects. Bordo (176) reflects on the many images of semi-naked men that have formed part of the gay photo gallery. The advert of Calvin Klein, who was a bisexual, seems to be part of the change that has now come to overturn the traditional concept of beauty to usher a new era of unbiased beauty. When she says â€Å"thanks Calvin... Bordo successfully drive her point home that the natural attractiveness of men is depicted in their body and natural physique. As she reflects on the men display in various advertisements and the kind of reaction that these adverts generate from ladies, it is clear that women are keen to observe the bodily elements of a semi-naked man that are attractive. The development of gay culture in the society has alluded to the man’s bodily appeal and has brought in the crowds more images of men to think about. The historical development of a gender oriented clothes and the consequential awareness of makeup and fashion in women depicts the difference in women’s beauty and the beauty of men. Despite wearing less fashionistic clothes, real men will still feel attractive and more appealing. The general public regards the strong and muscled men as more masculine while slim men as feminine, which is a portrayal the close association of men with their body appearance. From the point o f a critical evaluator, the attractiveness of men seems to be manifested by their good bodies.

The Role of the Midwife in supporting women with Breech presentation Essay

The Role of the Midwife in supporting women with Breech presentation to have a safe vaginal delivery and the implications for practice - Essay Example As a result, without sufficient training and experience for obstetricians and midwives in managing vaginal breech births, the skills of these practitioners have been reduced. Based on this critical assessment of studies on vaginal breech births, it has been established that there are various factors affecting the incidence of vaginal breech births, lack of experience among birth attendants at the top of the list. Also, the fear of litigation is impacting on the conduct of vaginal breech births. These practitioners are also unwilling to risk the life of the infant by attempting to deliver these infants vaginally. However, as was mentioned, studies have not definitively indicated that caesarean deliveries are actually improving survival rates for breech infants. More studies in line with this research are needed in order to provide specific and definitive results which can be applied in the practice. This dissertation examines the decreasing use of vaginal breech deliveries, in the context of choice available to women, the experience and expertise of the responsible midwives and the trends toward preferential delivery by caesarean section. This dissertation will be based on the author’s perspective, available evidence and current practice and will further evaluate if the women’s choices with regards to delivery of the breech are significantly impacted by the deskilllling of midwives or by the actual risks of the procedure itself. Current practice, as supported by the NICE and RCOG Guidelines recommends the counselling of women on their possible options for delivery, emphasizing the risks involved in vaginal and caesarean births (Royal College of Obstetricians and Gynaecologists, 2006). Many obstetricians and midwives however have only ever experienced vaginal breech deliveries in a simulated environment, often making vaginal breech births riskier options for women (ROCG, 2006). Since practice is now

Business Synoptic (reflective statment) Essay Example | Topics and Well Written Essays - 1000 words

Business Synoptic (reflective statment) - Essay Example The learning outcomes are assured in business synoptic module because we get a chance of solving the problems demonstrated in the case study solely depending on our own knowledge gathered through the entire process of learning. Case study is an eminent means of reflecting various theoretical concepts learned through any module in practical situations (Monash University, 2010). The chart below provides a pictorial representation that I followed while solving the case study assignment. Firstly, I developed the methodology and then precisely, I followed those steps for arriving at a result. Most important stage of this methodology was to read the case comprehensively, again and again, so that every critical issue can be understood from the case. As a second stage, I really tried hard to identify the most crucial issues that I needed to handle for solving the case. Based on the issues identified, I formulated my strategy of researching various academic sources relevant in solving. Resear ch process along with understanding of the critical issues in the case helped me to a great extent in forming views about the main problems in the case. Based on the views formulated, reflective analysis has been made by me and concise solution has been presented. During the formulation of views about the case problem, the attendance that I made to the two workshops were of great help, the influence of which I could feel during writing solution to the case study’s questions. During solving the case, I came across a number of theories that I learned during my earlier classes. Here the integration of the knowledge became prominent for me when those were applied in the practical evidences provided in the case. The theories that I used are not many but whichever I have used were relevant to the case situation. The theories are emerging market analysis, performance analysis, corporate level strategy, mainly global strategy and multi-domestic strategy and the theory of management s tructure. Case study analysis provides the best results when sufficient strategic analytical tools are appropriately used in finding the results (Mind Tools, 2011). Figure 1 Answer to Question No: 2 It is evident that case study analysis provides us a wide scope of excelling in our areas of work, be it professional or academic. Through the module, I have developed various skills which I am sure will be beneficial in not only solving problems in my education career but also will help in gaining competitive position in the practical field (Lee & Et. Al., 2009). The following figure depicts the areas in which I have acquired skills through case study analysis. The most important skill that I gathered from the study is that of problem solving ability. The analysis demanded a lot of effort in solving the problems identified from thorough understanding of the case facts. The facts might even be wrong as I am not a perfect analyst but whatever knowledge I have in the area of strategy formu lation, I have applied in solving the problem (Raviv, 2003). The second most important skill that I acquired in the process is that of innovative thinking. Strategy demands innovation-I learnt this line during gathering education in this area and during the process of solution, I understood the real meaning of innovative thinking when I was bound to apply all my traits. This application process generated the

Treatment of Adult Mentally Ill Offenders Research Paper

Treatment of Adult Mentally Ill Offenders - Research Paper Example   Besides, the number of inmates has tripled in the last threes decades with the notion that jails and prisons in the U.S have been converted to new mental hospitals. In recent research, an infamous prison in the state registered 33.8 % inmates who are mentally ill as per psychiatric diagnosis with chronic mental illness registering a higher rate as compared to non-chronic mental illnesses. Among all offenders in prison, depression, substance use disorders and anxiety or panic disorders are the three most common categories of diagnoses (Langan & David, 2002). â€Å"In the movie, The New Asylums by Miri Navasky & Karen O’Connor (2005), today there are over 500,000 mentally ill people who are held in jails and prison throughout America, 10 times the 50,000 that remain in the mental hospitals, although, most part of this movie shows higher percent of male inmates as compared to female inmates, numerous scenes of mentally ill people are common in the streets throughout America. According to Fred Cohen, Prison Mental Health Consultant, those who are mentally ill in the streets end up going to mental hospitals. ... Treatment in Prison All over the world and more so in the United States of America, there have been differing theories that concern the treatment that is given to prisoners as well as the services that should be provided to them in the current penal system (Langan & David,2002). In any criminal system, there are simple choices of the verdict that are given to the convicts; they are either reformative or punitive. The main aim of any reform system is to take criminals and ensuring that they are helped to move past the issues they have at hand. Punitive treatment entails the use of physical pain and torture as punishment for committing crimes. In fact, United States has been described as a punitive nation. Langan & David, 2002 argues that the main goal of the punitive system is to ensure that criminals see and understand that participating in crimes is not worth at all. A good example of a punitive method to offenders is by taking them to boot camps. Booty camps are governmental correc tional and penal systems that are predominant in the United States. Having modeled to resemble the armed forces recruit training camps, these programs are based on distress incarcerations that have military techniques. Offenders get punishment such as stocking although it has been scalped off in the recent past. In essence, critics say that these kinds of programs serve only to frustrate the offenders and do not make much distinction in their lives as is intended apart from having them pay for their crimes in harsh ways. In addition, most of the sentences that are given to these offenders cannot be easily reduced even if the offenders show sign of improvement or change. Rehabilitative penalty simply means re-enabling or making fit again prisoners to enable them to rejoin society.  Ã‚  

Cybersecurity Coursework Example | Topics and Well Written Essays - 750 words - 1

Cybersecurity - Coursework Example According Setton and Girod (2008), most organizations choose to handle their malicious insider attacks privately without seeking recourse in courts or public opinion courts. The editors give the example of the Carlifornia Law of Data Breach Notification which requires that whenever someone’s personal information gets compromised, organizations have to notify individuals. Such laws limit the distinction between outsider attacks and insider threats. Therefore, organizations need to distinguish between private action employed when detecting an insider threat and public action which includes criminal prosecution. Publicizing such action creates awareness among the employees on the seriousness of these crimes. Training employees adequately on security and dividing critical functions among them limits frauds or sabotage committed solely (Cappelli, Moore, Shimeall & Trzeciak, 2006). In this separation of duties, the principle of least privilege ensures that one would be authorized fo r resources needed only. Topic 2 Modern organizations strive to retain the best performers so as to sustain their competitiveness. But even so, business administrators look at ways of motivating their workforce without necessarily using any additional money. Cohan (2012) estimates less than 2% of total payrolls, equivalent to $ 38 billion as employee incentives in the US. Companies give low value but meaningful gifts to their employees like t-shirts and mugs. Social rewards where workers’ rewards come in terms of verbal recognition and non-monetary points have been successfully used in companies like Achievers. Fisher also cites provision of better training as another appropriate incentive (2005). The controversies regarding incentives make this issue complex for there to be a valid universal conclusion on what to use. Muller (2010) cites various researchers who propose money as a key incentive because it enables satisfaction of employee needs. While this opinion could be pop ular, researchers concur that the resultant motivation would only be short term (Cohan 2012). But from my experience, giving better training to top performers would be the most appropriate incentive. The findings of Fisher (2005) which suggest that most staff value the acquisition of new skills supports a need which if met would boost staff motivation. In as much as all staff need new skills, top performers could be given more elaborate trainings which would impart greater capabilities that would enable them take up greater responsibilities in an organization. Since responsibility comes with proportionate employee compensation, most of the other incentives fall in place simultaneously. This form of incentive propagates sustainability of the other accompanying incentives which when solely given would not be sustainable in the long run. Topic 3 Auditing entails comparison of evidence gathered to criteria set out for conformity (Pinero, 2012). Syracuse University Audit and Management A dvisory Services (2012) provides five common types of audits in organizations. Operational audit aims at understanding the businesses of the organization then evaluating the effectiveness of its internal control environment. Organizations also undertake compliance as a type of auditing aimed at

Substance use and mental health Essay Example | Topics and Well Written Essays - 1000 words

Substance use and mental health - Essay Example The list of substances that are abused is broad and the method and route of administration also vary. The problem with abusing substances however is not present only in young population but is more diffusely distributed in all ages and social groups. Most common substance abuse found in the same statistical analysis in the general population ranging between age of 16 and 74, that was reported by the participants themselves was cannabis (in 24 %), amphetamines were tried or used by 7 % of the cohort group, 5% ever in their life used magic mushrooms, about 4 % of the cohort population ever in their life used or are still using ecstasy, cocaine, LSD, tranquilizers were used by 3% of the population, other volatile substances and gases were used in 1% of the population and other substances like crack, heroin, steroids were also present in about 1%. There are also other substances that were used but are not listed in this text. Also we must have in mind that this study was based on the sel f-report of the participants so there is a possibility for even larger prevalence of these substances if we consider the population that didn’t report abuse of substances. ... iew Schedule CIS-R, where score above 12 is considered a sign of high probability for neurotic disorder in one person and in participants with score above 18 is considered that psychiatric treatment is necessary (Lewis et al, 1992). They also tested for disorders in the personality of the participants using the SCID-II (Semi-structured interview for making DSM-IV Axis II: Personality Disorder diagnoses). It is a set of questions that are completed by the participants in order to assess the personality disorder based on the Diagnostic and Statistical Manual of Mental  Disorders,  Fourth Edition (DSM-IV). They also used Schedules for Clinical Assessment in Neuropsychiatry manual to asses for psychosis or more severe psychiatric disorder in the participants. Based on these examinations it was found that abuse of substances was more common in participants who tested positive in some of the screening tests that were used. It was found that 12 % of the people who scored 12 or above on the CIS-R scale (some type of neurosis) had abused substances in the last month before the survey compared to 5% of the other population. Among the specific neuroses it was found that participants with suspicion for obsessive-compulsive disorder had the higher incidence of substance abuse in the previous month (15%). Most significantly it was found that 32% of the participants that were suspected for presence of anti-social personality disorder was found that were abusing some substance in the previous month before the survey. In the group of participants that were diagnosed with psychosis or other major psychiatric disorder no significance in incidence of abusing substances was found. Based on this study we can conclude that neurosis, antisocial personality disorder, obsessive-compulsive

Strategic Management CP Essay Example | Topics and Well Written Essays - 1000 words

Strategic Management CP - Essay Example ing and implementation of IT in military organizations based on the overall strategic goals has different organizational competencies to those of civilian organizations (Bouwman, 2005). The paper undertakes to demonstrate clearly the difference of planning for and implementation of information technology in civilian and military organizations. Additionally, it performs an evaluation based on the varied overall strategic goals of civilian and military organizations, planning and implementation of information technology. Flattening of information in an organization entails reassigning the authority and functions of one or more middle management layers, either upward or downward. Planning for and implementation of information technology requires the involvement of stakeholders at various management levels. According to Bouwman (2005), flattening an organization improves the flow of information from those who have it to those in the position to act on it. Additionally, reduction of the number of management layers equally increases the accuracy of information by limiting the chances of either deliberate or accidental distortion. However, it should be noted that flattening focuses on the function of middle management that include the aggregation, filtering and transmission of information. It is perhaps with respect to these functions that the advances in information technology suggest flattening as being desirable, given that information technology facilitates this work and may allow for the automation of much of it. In this regard, leadership roles in the planning and implementation of IT in civilian and military organizations are different. In civilian organizations, spans of control run from twenty or thirty to hundreds of subordinates. In these organizations, superiors do not have to control their subordinates in any way since they cannot teaching their subordinates necessary skills (Anderson, Banker, Menon & Romero, 2011). Further, in civilian organizations,

Employee Portfolio Essay Example for Free

Employee Portfolio Essay The purpose of this word summary is to be in the place of three employees at Riordan Manufacturing. These three employees have recently taken various self-assessments to help the manager in managing the teams. The summary will discuss the ways in which these three employees’ characteristics affect the performance of the organization and make recommendations for additional assessment. The three employees who have taken these tests are Antisha McFadden, Marianne Felts, and Edna Scafe. Antisha McFadden has scored 76 in the test â€Å"How satisfied and I with my job?† Because her score was below the average she is a very satisfied person when it comes to her job, she is optimistic. However, she cannot accept critique and she should learn how to be able to accept critique. In the test Felts her score was 66, which says about her that she is a deliberate candidate. These are things that she does with no reason and she should start having a reason for everything she does. In the Scafe test, Edna scores 92, which means that she poses a higher emotional intelligence. She should learn how o be less subjective when evaluating. Marianne Felts has taken the same tests, as Antisha and her results were different. In the first test she scored 76 which means that she is an average satisfied person when it comes to her job, while in the second test she scored 66 telling us that she has a higher emotional intelligence. The recommendation for Antisha is to increase the level of concentration when working so that everything is perfectly done. The third employee interviewed is Edna Scafe, who takes the same tests as the first two employees and her scores are different. In the first test, Edna scores only 92 meaning that she is not satisfied with her jobs, while in the second her score is 22 meaning that she has a more blended style of decision making. The third test shows a score of 28 meaning that she is a person with normal levels of emotional intelligence. The recommendations for Edna are to reduce the time when deciding and not to reduce the quality or effectiveness of the decision taken.

Challenges and Influences on The Salvation Army

Challenges and Influences on The Salvation Army THE SALVATION ARMY Introduction Background Hi, this assessment unit is 27763 about Analyze the impacts of influences and assesses their consequences for an organisation. The nonprofit Maori organization I have chosen is The Salvation Army. This organization has overcome poverty and spiritual pain in New Zealand. Its been helping more than 120,000 families and individuals in need each year-with budgeting advice, food and clothing assistance, life skills programs and other comfort and support. We are committed to our mission of caring for people, transforming lives and reforming society. Full-time officers and employees, along with soldiers (church members) who volunteer their skills and expertise, provide their social and church-based services. Our Army has over 3000 officers and employees in New Zealand, Fiji and Tonga and is recognized as a high value employer. Our Army is a registered charity under the Charities Act 2005, registered number CC37312. This means we are freed from income tax. We are giving quality care and supp ort for needy people in their own homes. Influences: Â   Â   Internal Influences- i) Skills Skills are one of the important factors of an organization. We have highly trained and professional staff members providing their best efforts where needed with their skills. As it is a helping organization, we create a healthy and helping atmosphere in the organization if we are or not at work. We provide valuable skills through its unique training, employment and support services centers. ii) Staff Our army staff officers have worked as missionaries in many countries. Most recently, our army officers set up corps in Fiji since 1973 and Tonga in 1986. We have a large number of trained and experienced staff from different parts of world which shows the talent and co-operation among our staff. iii) Structure Our administrative structure of The Salvation Army can best be described by following diagram. iv) System We are updated to the new ways and technology which is affordable and beneficial for our purpose and goals. We know that we have to be always ready for any emergency for good running of the organization so we always the new technology, machines, staff according to our need. v) Shared values We are the best examples of the shared values. All Salvation Army worship services are open to everyone. We affirm that racial and multicultural combination of believers is desirable and reasonable. Faith in Christ Jesus is what makes each person equal with each other, whether a person is a Jew or a Greek, a slave or a free person, a man or a woman. The Salvation Army is intentional in its efforts to incorporate different styles of worship to meet the specific needs of its increasingly diverse organizations. External Influences: vi) Social Our programs of social work among the homeless, unemployed, addicted and other needy people were the most visible aspect of its work in the 21st century. Moving away from our earlier, strongly independent attitude, our Army worked closely with government agencies and other organizations. We also addressed the causes as well as the effects of social hardship, and regularly advised and pushed the government on policies that affect the most weak in society. Recently, the Salvation Army gave their contribution in Nepal Earthquake and did a good job working three days in Nepal after the disaster. vii) Economic Now talking about the economic, we are well known for our economic contribution to the economy by network of Thrift Stores or Charity Shops, which raise money for its rehabilitation programs by selling donated used items such as clothing, housewares and toys. The Salvation Army has a history of free therapy from alcohol and drug abuse. Thrift stores provide the revenue to run the Adult Rehabilitation Centers known as ARCs. The ARCs, found in many global locations, are work and Bible-based operating with the 12-step program, and offer residential facilities which helps in economic condition of the country. viii) Political Moreover, talking about the politics, as an international Christian church and charitable organization, we work within a wide variety of political and social backgrounds. We are not supported by political parties. Although it pursues to influence governmental and public affairs, it will not promote or approve specific candidates or political parties. ix) Technological In extent to this talking about the technological factors, we have improved business processes including the management of finance, supply chain, asset and property management not only to overcome fragmentation of information but also to speed up the flow of information. Now, passersby can donate not only to the traditional workers with bells and buckets, but they can also swipe their credit cards, or simply enter their card information on a volunteers phone. Salvationists would receive Android smartphones donated by Sprint, outfitted with the square mobile card reader, and contributors can donate directly to the Armys account. x) Legal We are legally registered and secured and we are not interfered by any political parties so we do not have any worries about any issue if we keep on doing our job like we are doing now. xi) Environment In contribution to environment. The implications of our Environmental use of natural resources on current and future generations has to be considered and action taken to report this. The consequences of such use often have a greater impact on poorer nations, resulting in increased poverty. Furthermore, we are Promoting and resourcing work to minimize any negative environmental impact of its activities, Aligning work to the wider sustainability plan, The use of ethically sourced goods wherever possible, Reducing waste and increasing recycling. Impacts Opportunities Opportunities for the skills will be the new ideas for projects like positive lifestyle programme, parenting programs and surveys. We will give a rise to our staff by giving them bonus when they do a great job and promotions wherever needed. Moreover, salary is increased after every 6 months. This will be the opportunity for our staff. Our skills are the main key of our healthy running organization because we are doing our best with our skills for the organization. Our experienced and trained staff do their best where they are needed by their abilities. Our organizational structure and distribution of jobs is organized in the best manner by our Human Resource Management team. Our systems are up to date and it is helping the organisation by their proper use. We have an experienced multicultural staff from different parts of world in the organization which creates a positive environment in the staff to work smoothly without any discrimination and it makes a peaceful environment. We are not politically being interfered so we do not have any issues with politics. We are economically contributing in the economy by our mission and work done by us. We are socially attached and understand the conditions of needy persons so we are a socially reputed organisation. We always adopt the new technology in our use which helps us as well as the person we are helping so it is a good symbol for us. We are legally registered and secured so we do not have any worries about any issue if we keep on doing our job like we are doing now. We are environmentally helpful because we do not use or do any work which harms the environment so we are eco-friendly. These are the opportunities for our healthy running organization. Threats If an employees relation is not good with staff or feel insecure he/she might be able to case a file of physical/sexual/mental harassment or can do strikes and can disturb the confidentiality of the organisation. Sometimes there is hidden racism or partiality takes place in the working environment of the organization and it leads to the bad atmosphere within the organization and it will take the organization downwards and its the main impact on our shared values. As we all know, human does not have control on nature, so if anything goes wrong like earthquake, tsunami, and storm so we cannot do anything in that case, so it is a natural threat. People are what we working for, but sometimes we dont know what people want and think about us, so we can get negative feedback about us or may give us a negative response. We are legally approved working organization on a large scale, in case in future if there are some legal rules regulation changes that can be a major threat. As we are worki ng in a nonprofit organization with the latest use of technology, in future there might be some heavy technological change which we cannot afford easily or make in use of our organization then it will be a threat. We are politically not interfered by the politics or politicians but as we are working best on our goals, some political parties or politicians may get jealous of us or may not want to see our organization rising, they may be able to do some things which can make a bad issue against our organization. As we are contributing towards the growth of the economy and organization as well, there can be some changes in the tax rates or the policies which may not be in the favor of the organization. Consequences Skills are leading to the growth and development of the organization as well as the goodwill of the organisation by adopting new programs, projects and surveys. Our staff is now more comfortable while working with the new policies in favor of them by increasing their pay rate, and promotions. Now there is a positive atmosphere within the staff while their working hours. Our organisational structure is organized in a matter that makes our organisation a strong healthy working organisation. Our system is upgraded that it makes our organisation more advance and reachable wherever we are needed. Now we have more record of data and we are known where we are needed. Our shared values are very strong and our staff is proactive and they believe that they now have more knowledge of culture and talents of other parts of the world from their colleagues working together with them. We have no negative relations with the political parties as we are not politically interfered. Now we are economical ly highly strong that we have enough resources and assets for us. Our technological factors and our systems are so advanced that it is being the most helpful and giving a push to the organisation for its organisational work. As we are an environmental friendly organisation, we have contributed for some good causes for the organisation and we have achieved some honorable awards with our good work. As a result, we are working towards our goals in the best way and we are getting the positive results for that. Recommendations I recommend that we should always keep doing some efforts like surveys, seminars so that it will improve our organisational skills. Organisation should keep on hiring new talent and staff according to the need and changes in the organisation and when old staff which is no longer available to work should be retired with honor. For system, I recommend that there should not be any unawareness about the new systems as we have to be updated with our day to day operations. Our shared values should be same as present as our staff is working in a positive atmosphere and it is further needed in our organisation. We should not do any activity or take any step which makes us politically interfered in future so we have to be aware about that. There should not be any misuse or theft in the organisational money inside or outside the organisation as all the employees are getting reasonable pay for their work. For technology, there should not be any misuse or theft in the organisation of any technol ogical equipment and soft wares. I recommend that there should be more CCTV cameras and security options for the internal organisation. As we are doing well, we need to keep that carry on by not doing any illegal work by which our organisation have to face problems in the future. We need to be more careful about the environmental contribution because it the environment is good then we will be able to work otherwise not. References www.salvationarmy.org.nz www.educationandemployment.co.org www.wikipedia.com

Christopher Columbus And The Four Voyages History Essay

Christopher Columbus And The Four Voyages History Essay Christopher Columbus is known as a great historical figure and was considered as one of the greatest mariners in history. He sailed west across the Atlantic Ocean in search of a route to Asia but achieved recognition by making arrival in the Americas instead. About 5-6 centuries have passed since his death yet his great navigational skills have not been forgotten and not to mention that the routes he used to travel around the seas, are still being used by sailors till this very day. He was an Italian explorer, colonizer, and navigator. Christopher Columbus was born in the 31st of October 1451, in the Republic of Genoa, in northwestern Italy. His name is originally pronounced Critoforo Colombo in Italian and Cristà ³bal Colà ³n in Spanish but was translated into English as Christopher Columbus. His father was a poor weaver; he had 4 younger siblings; and went to school during his early ages. Since Genoa was known to be a busy seaport, Christopher learned much of what he knows from the sailors there. He worked with his father for a while but he knew that his destiny was to sail the vast waters. Early Life Christopher Columbus began his sailing career with short fishing trips and worked his way up to longer trips with merchants that traded along the coast of the Mediterranean Sea. He began his seagoing career at the age of 14 where he served on several ships in roles that include working as a messenger, common sailor, and probably a 21-year-old privateer as well. Christopher Columbus was interested by map making and geography, which he tends to study between voyages or trips. During the years of his twenties, he went on his first trip out of the Mediterranean Sea and into the Atlantic Ocean. In this trip, his ship was attacked and was set on fire. His only option to survive this tragic occurrence was to swim; he swam six miles back to the shore by only clinging to wreckage. The Voyages Between the years of 1492 and 1503, Christopher Columbus accomplished four round-trip voyages between Spain and the Americas. Columbuss voyages manifested the start of the European exploration and colonization of the American continent thus making Columbus a national hero as he made an impact on Western history. First Voyage After receiving significant funding from the Spanish Monarchs, Columbus set sail on the evening of August 3, 1492. He left Palos de la Frontera with three ships, the Santa Marà ­a, Santa Clara, and Pinta. These ships belonged to the inhabitants of Palos but the monarchs forced them to contribute to the expedition thus granting the usage of their ships. Columbus first sailed to the Canary Islands in order to resupply and perform repairs. On the 6th of September, he departed San Sebà ¡stian de La Gomera for his first voyage across the ocean that lasted for five weeks. On the 12th of October, one of the Pintas crewmembers spotted land and informed the rest of crew immediately. The captain of Pinta confirmed the discovery and notified Columbus. Columbus named the island San Salvador whilst the natives called it Guanahani. As described by Columbus, the natives at San Salvador, or Guanahani, were peaceful and friendly. Upon leaving this island, Columbus went on to explore the northeastern coast of Cuba and the northern coast of Hispaniola. On Christmas morning 1492, the Santa Maria had to be abandoned as it got wrecked on the shores of the northern coast of Hispaniola. He had to leave behind 39 men at a fort called the Navadid due to no space in the other two ships. His final stop before heading back home was Samanà ¡ Peninsula but his landing wasnt so peaceful as expected. A violent resistance from a hostile named Ciguayos greeted him on his first voyage to the Americas. He stole about 10 to 25 natives before his departure and brought them back to Spain (about 7 or 8 were brought back alive). En route to Spain, Columbus faced another storm, which was considered as one of the worst storms during that century, and was forced to set sail to Lisbon, Portugal where he anchored his ships on 4 March 1943. He stayed for more than one week then left to Spain where he reached on 15 March 1493. Words of his journey immediately spread throughout Europe thus granting him fame and acknowledgment. http://gardenofpraise.com/images5/colmap1.png Second Voyage On the 24th of September 1493, Columbus left Cadiz, Spain in search of new territories, with 17 supply-carrying ships and nearly 1,200 men (consisting of priests, farmers, and soldiers) to settle the region. As what he did on his first voyage, they stopped at Canary Islands and left on 13 October 1493 going on a more southerly course. His first sighting was a rugged land named Dominica then he sailed north where he discovered and named islands that include Guadeloupe, Montserrat, Antigua, Redonda, Nevis, Saint Kitts, Saint Eustatius, Saba, Saint Martin, and Saint Croix in His first sighting was a rugged land named Dominica then he sailed north where he discovered and named islands that include Guadeloupe, Montserrat, Antigua, Redonda, Nevis, Saint Kitts, Saint Eustatius, Saba, Saint Martin, and Saint Croix in the Lesser Antilles. He claimed all of these lands for Spain. He went on to the Greater Antilles and on the November 19 1493, he boarded at Puerto Rico. He then went back to Hispaniola to check up on the 39 men he left behind at the fort Navadid but all he could find was that most of the colonists were gone and about 11 dead bodies left behind as they have been in a dispute with the Indians. He, however, established a new settlement at Isabella, on the northern coast of Hispaniola. The location happened to be poor though and the settlement didnt last long. He went on to explore the interior of the island in search of gold. He found some and went on to establish another small fort in the interior. He left Hispaniola on the 24th of April and on April 30th, he reached and went on to explore the southern coast of Cuba and was convinced that it is a peninsula rather than an island. He discovered Jamaica on the 5th of May. He went back to Hispaniola and from there, he finally returned to Spain. http://gardenofpraise.com/images5/colmap2.png Third Voyage On the 30th of May 1498, Columbus went to embark on his third voyage. He brought with him six ships from Sanlucar, Spain and led them first to his wifes native land, Porto Santo, which is a Portuguese Island. Afterwards, he went on sail to Madeira to meet up with the Portuguese Captain Joà £o Gonà §alves da Camara before heading to the Canary Islands and Cape Verde. Columbus boarded the southern coast of the island of Trinidad on the 31st of July. From the 4th to the 12th of August, he sailed to the Gulf of Paria that divides Trinidad from Venzuela. He went on to explore the mainland of South America and also the islands of Chacachacare and Margarita Island. He also discovered and named the islands Tobago and Grenada. Columbus returned to Hispaniola yet again on the 19th of August and to his disappointment, many of the Spanish settlers he left behind were unhappy, as they could not find the abundant riches Columbus told them about. Upon his return back to Spain, he was arrested for 6 weeks due to being accused of his and his brothers cruelties by a number of returning settlers and sailors. http://gardenofpraise.com/images5/colmap3.png Fourth and Final Voyage Columbus fourth and final voyage began in May 1502; he sailed with 4 ships that were the Capitana, Gallega, Vizcaina, and Santiago de Palos. His brother Bartolomeo and his son Fernando accompanied him. They left Spain on the 11th of May and sailed to the Arzilla on the Moroccan coast to save Portuguese soldiers that were under siege by the Moors. He then went to the Cabaret on the island of Martinique and landed on the 15th of June. He intended to head to Hispaniola for shelter since a storm was brewing but he was denied port at Santa Domingo and the new governor refused to listen his storm predictions. They instead went to the mouth of the Rio Jaina for shelter. Due to the new governor negligence, he sent out the first Spanish treasure fleet and it happened to sink because of the storm which caused 500 casualties and the loss of a cargo of gold. As for Columbuss ships, they all survived with minimal damage. After the storm, Columbus sailed to Jamaica for a brief stop then went on to Central America. He arrived at Guanaja in the Bay Islands off the coast of Honduras on the 30th of July. On the 14th of August, he landed on Honduras and from there he spent two months exploring Honduras, Nicaragua, and Costa Rica before heading off again to Panama. It was during October when they reached Panama but had to wait until after surviving a tremendous storm in December to explore Panama. The storm began on the 5th of December 1502, and Columbus described it as a storm unlike any other they had ever experienced before. Christopher Columbus described the storm in this segment from his journal: For nine days I was as one lost, without hope of life. Eyes never beheld the sea so angry, so high, so covered with foam. The wind not only prevented our progress, but offered no opportunity to run behind any headland for shelter; hence we were forced to keep out in this bloody ocean, seething like a pot on a hot fire. Never did the sky look more terrible; for one whole day and night it blazed like a furnace, and the lightning broke with such violence that each time I wondered if it had carried off my spars and sails; the flashes came with such fury and frightfulness that we all thought that the ship would be blasted. All this time the water never ceased to fall from the sky; I do not say it rained, for it was like another deluge. The men were so worn out that they longed for death to end their dreadful suffering In May 1503, he sighted the Cayman Islands but the ships took a lot of damage en route to Hispaniola. He had to withdraw to St. Anns Bay, Jamaica due to the ship not being able to travel any farther. For about a year, Columbus and his crew were stranded on Jamaica while some of crew and a few natives padded a canoe to Hispaniola for help but the islands governor disliked Columbus and gave no effort to rescue him and his men at all. Columbus had to persuade the natives to continue providing Columbus and his men food and support; he won the natives over by successfully predicting a lunar eclipse that occurred on the 29th of February 1504. Help finally arrived on the 29th of June 1504, and Columbus and his men finally arrived in Sanlucar, Spain on the 7th of November. http://gardenofpraise.com/images5/colmap4.png Christopher Columbus Death Christopher Columbus died on the 20th of May 1506 in Spain. Even though he didnt get 10% of all profits made in the new lands, he died somewhat a wealthy man due to the gold his crew collected in Hispaniola. However, Columbus believed that what he discovered were part of the East Coast of Asia. Even after his untimely death, his body was still travelling around everywhere. His corpse was first transferred to Valladolid, then to Seville, and later on his son Diego had the corpse transferred to Santo Domingo in 1542. During the year 1795, the French took over and had the corpse moved to Havana. Cuba become independent after the war of 1898 and Columbuss corpse was yet again transferred but this time back to his homeland Spain. Site References http://en.wikipedia.org/wiki/Christopher_Columbus http://www.buzzle.com/articles/christopher-columbus-biography-and-life-story.html http://geography.about.com/od/christophercolumbus/a/columbus.htm http://columbus-day.123holiday.net/christopher_columbus.html Book References Baldwin, C. C., Paine, N., American Antiquarian Society. (1901).  Diary of Christopher Columbus Baldwin. Worcester, MA: Pub. By the Society. Little, McBougal. (2009). Modern World History: Patterns of interactions. USA: Houghton Mifflin-High School. ISBN-13:978-0-547-03499-7 Top of Form Camusso, L. (1991).  The voyages of Columbus, 1492-1504. New York: Dorest Press. Picture References http://authorshive.com/wp-content/uploads/2011/01/santamaria.jpg http://gardenofpraise.com/images5/colmap1.png http://gardenofpraise.com/images5/colmap2.png http://gardenofpraise.com/images5/colmap3.png http://gardenofpraise.com/images5/colmap4.pngBottom of Form

Feminism Essay -- social issues

Feminism In the past and present women have had to endure sexism as a part of everyday life. This is unfair and unjust to the female species. In this paper I am going to be talking about some of the issues of sexism and how they affect women. Some of the issues I will be talking about are the white males club and how non-membership effects women. What are the benefits of having a membership to it. How women are kept in their place by society and by themselves. How has this unequal affected women through their lives and the business world. If women are being liberated or not. What types of problems women are experiencing. These are the issues we will be discussing in this paper. The first issue we will be discussing in this paper is the White Males Club and the benefits of being a member are. To become a member of the white males club is easy if your white and a male, but on the other hand if you’re a women, black, or Native American it’s a different story. The Native Americans h ad to endure many hardships such as genocide, broken treaties, club-controlled reservations, and false promises. The Blacks they had two ways to be treated. The southern blacks were permitted to do three things. They could care for white children, cook, or do some housekeeping. In the north they were put into ghettos and could do what they pleased as long as they kept their distance. White women on the other hand were a different question because they were white and women. This questioning left room for white males to come in and manipulate them. Because of this odd position many women praised the white male protection and forgot about their own suppressed living conditions. For women in the south this meant protection from Black male assault. The other section of women realized that they didn’t have that much power as they thought they did. Over the course of history not much has changed women got to vote and gain a little independence but not much. Today the average man still makes more than the average women. A woman is still far more likely to be poorer than a man. So you have to think to yourself have women really been liberated. I think they have but only to some extent. They have made some good gains like they can hold actual corporate positions, and vote. So they have made some gains but not that much. They still don’t get paid as much and it’s harder for them to f... ...uldn’t be any problem. If women can do as much as men do why can’t they stand there ground and fight back. I would just like to say in this last part that I totally disagree with this paper and think it was ridicules to make us write from a females point of view, and not have the girls right from the males point of view. I believe this was a very sexist paper and making us write this paper was defeating the purpose of this paper. By making write this paper you are striving to defeat sexism were you really created it. Making men right from the female point of view and not having the Women right from the male’s point of view you have just created what was meant to be destroyed only this time it was on the other side. You said in the beginning the point of this paper was to make me do the laundry, but in reality if I worked and she worked I cooked all my food and did dishes then it would be an unequal relationship. By her not doing something around the house you have just created sexism so you see sexism will never be destroyed because someone will always be creating it from either side, as did you. I’m not calling you sexist I’m calling us all sexist because we all help to create it.

Hypertext and Spatial-Temporal Dimensions :: Internet Essays Writing

Hypertext and Spatial-Temporal Dimensions missing works cited Hypertext affords the user the ability to make decisions based on where he or she intends or needs to go, and to decide what information or images to process and what to disregard as opposed to what the author intends. The user is free to move around from link to link while constantly making decisions about what he wants to explore and what he deems unnecessary in his search; there is no correct path, rather all paths are relative to each individual user to what his preferences are. The electronic reader is encouraged to think of the text as a collection of interrelated units floating in a space of at least two dimensions. Her movement among units does not require flipping pages or consulting the table of contents; instead, she passes instantly and effortlessly from one place to another (Bolter 175.) With hypertext, as opposed to traditional methods of publishing such as books or magazines, information is presented in a space rather than in a physical object. Electronic readers move around a space with expandable dimensions, the reader is more or less in a small world in which he can explore things not confined by a physical book but opened in a room where everything is next to everything else, which is to say that there is nothing that really separates information apart from other information, each item is accessible through links from another item. I visited a hypertext website, an online journal called Kairos dealing primarily with rhetoric, technology, and issues in hypertext, without motive beyond curiosity browsing the list of immediately available articles when one caught my attention. An article by Janice R. Walker entitled, gThe Third Wave: Yes, But Can They Write?h seemed interesting, and having no idea what the Third Wave is or who gtheyh are, I opened the article and immediately went to the Third Wave link. I wanted to read her conclusions and ultimately whether gtheyh could write. Instant gratification. (As it turns out gtheyh are students, and Walker is unresolved as to whether they can write.) It was not until after I had found the information that I sought that I returned to the Letfs Begin Here link and explored the article to

How Great Companies Think Differently

Strategic Management How Great Companies Think Differently Making money has long been the ultimate aim of a business. This capitalism vision has influenced the majority of corporations limit their goals in generating the highest profits and returns to owners, regardless the health and safety of employees, the environment, and general public. An institutional logic, therefore, has been raised by professor of Harvard Business School-Kanter. Unlike traditional practices, this logic addressed a successful company is a vehicle for enhancing societal welfares, rather than only a machine to make money.Not only can most well-established companies distribute sound returns to shareholders, but also build long-lasting institutions. In high-performing business, both institutional logic and economic logic are critical to operations and strategic decision making. There are six fields mentioned in the passage, which are a common collaborative purpose, a enduring focus, emotional engagement, partner ing with society, innovation, and self- organization-changing corporate and leadership behavior at all, as well as constructing the base of a solid and stable competitive advantage.Effective governance that ties the decisions of managers up with the interests of shareholders can help develop a competitive advantage. (Ireland, P. 250) The article, however, suggests a different way of governing the corporate, which I think is more comprehensive to develop a sustained institution. In order to ensure continuous returns, a company need to empower the employees, engage emotion, lead based on esteem, and contribute to related community. Corporate social responsibility, actually, should be internalized as the governance mechanism.As far as the business can offer, it is aimed at satisfying the needs of customers and continuous value creation. A company, therefore, should create an identity, which can reflect the standing values, for the people to recognize what it is and how it will achieve. For example in Hong Kong, Hang Seng Bank has a non-profit educational institution called Hang Sang School of Commerce in Shatin. It is aimed at providing professional business education and to equip personnel with capability, solicitude, conscientiousness and creativity.It aligns the goals of Hang Seng Bank in pursuit of excellence for the customers and common good for Hong Kong society. It is wise for a business to focus on long term sustainable development by performing ethical roles to society. When Hang Seng Bank educates and nurtures the next generations, it can also benefits from recruitment of quality employees from Hang Sang School of Commerce. This secures the future development of Hang Seng Bank, which would keep going with its ultimate goals. The morale of the employees, indeed, is a key determined factor for a successful corporate.In Hang Sang School of Commerce, it is obvious that all teachers want to educate the best students—to get the more â€Å"A†s, s o that they can also be rewarded from promotion and bonus. Associated with social enterprise is also critical to build an enduring institution. Through demonstrating the company's commitment to furthering the development of the countries, the company can get supports from public and know more about the preferences of the residents. Standard Chartered Bank (Hong Kong), holds marathon races every year, demonstrating the core value of Hong Kong—diligence.Honestly, Standard Chartered has customized services with high efficiency and effectiveness. It has won numerous awards in Hong Kong and Asia, such as best employee engagement, bet retail bank and so on. It would probably the attributes of intensive involvement in social affairs. Extending the corporate social responsibility in a creative way can explore new business opportunities. There is annual Employee Volunteering Month in Standard Chartered to encourage the staff in taking part in any kind of volunteering services, such as drum event with special educational needs students at Shatin Public School.The interaction of corporate individuals with society can further institution-building goals by the way of expressing corporate values and producing valuable learning. By devolving authority and responsibility to employees, an institution can benefit from self-discipline of employees their own. When the jobs are controlled by themselves, employees are more willing to devote their greatest efforts to the company. As a result, the corporate can also gain from some fresh ideas and maximum fulfillment of employees.To conclude, this article is worth for reading that it proposed building an enduring institution, rather than a short-sighted profit-making machine. Success is accumulated from every drop of human effort. Laying the groundwork of social responsibility can reciprocally develop a sustained corporation. (Total: 726 words) Works Cited: Ireland, R. D. The Management of Strategy : Concepts. 9th ed. / R. Duan e Ireland, Robert E. Hoskisson, Michael A. Hitt. ed. Singapore]: South-Western/Cengage Learning, 2011. Print. Kanter, Rosabeth Moss. â€Å"How Great Companies Think Differently. †Ã‚  Harvard Business Review  89. 11 (2011): 66-78.Business Source Complete. Web. 19 Nov. 2012. â€Å"Corporate Responsibility† Hang Seng Bank. n. d. Web. 26 Nov. 2012. ;http://bank. hangseng. com/1/2/about-us/corporate-responsibility/corporate-responsibility; â€Å"Corporate Social Responsibility – Hong Kong† Standard Chartered Bank (Hong Kong) Limited. n. d. Web. 26 Nov. 2012. ;http://www. standardchartered. com. hk/sustainability/en/; â€Å"Standard Chartered drums up Employee Volunteering Month By Visiting Special Needs School † Standard Chartered Bank (Hong Kong) Limited. 8 May. 2012. Web. 26 Nov. 2012. ;http://www. standardchartered. com. hk/news/2012/press_20120509. pdf;

Celebrities: Perfection and Individuals

ENC 1101 March 24, 2013 Celebrities’ dysfunctions and transgressions In this age of the scandalisation of public life the media suffers from an overload of films stars, sport personalities, that is, celebrities, caught in socially unacceptable situations. Celebrity and scandal are closely linked, where scandal often enhances the celebrity quotient of the star (Nayard 2009: 112).In other words, even negatives disclosure and representation of their marriages (practically most film stars), their pedophilia (Roman Polanski), breaking the law (Lindsey Lohan, Paris Hilton, Charlie Sheen), are all important part of the celebrity culture that fans and spectator so love to hear about. The privilege of fame may act as a license to transgress meaning the can get away with a lot, resulting in greater tolerance for celebrity wrongdoing.However, paradoxically, it is also clear that, as an in? uential elite, celebrities are expected to conduct themselves with propriety, meaning that their be havior is closely scrutinized (Gieles). Most individuals love a scandal, barring the people caught in one, of course. The rest of society most often absolutely cannot get enough. Fans are mostly interested in the good and the bad actions of a celebrity. In the others, there are spectators that are only interested in the scandals about the celebrities.Whether one admit it or not, few things make a person feel better about them quite as intensely as seeing the people that society places on the highest of pedestals get knocked off of them in spectacular fashion. Celebrities’ dysfunctions and transgressions attract high audience interest not only from the celebrity fans , but other spectators. Celebrities scandals appeals to individuals. As a result, they show that celebrities’ larger-then-life figures are idolized by fans and envied by others, enhances that celebrities are ordinary individuals, and sparks curiosity and interest.First, audiences are highly interested in sc andal. The fans are very interested in the stars career and personal life either good or bad. Individuals, whom are not fans of a specific celebrity, are more likely to pay attention to this celebrity when they are spotted on the headline of the tabloids for doing something wrong. Both fans and other individuals pay close attention to those scandals which give these scandals a larger audience. Individuals obtain a certain amount of pleasure from hearing scandals about celebrities.Elizabeth Bird suggests that a scandal story evokes a pleasure derived from both fascination and revulsion for the social mess that scandals symptomatize (Bird 2003:45). Sensational headline build on ones fears, anxieties and desires. Indeed scandals appeal because they deal with the moral values, fears of the people as a whole (Bird 2003:32). Social values and norms are violated by scandals, and thus is what interests fans, that individuals are able to break social norms. Fans anxieties about broken marria ges or families of being failures’, even their own desire for wealth or fame, fuel their reading of scandals.In the case of scandals, it’s not simply media production. It is the sustained interest of the fans that generates. To continue, while some fans idealized a celebrity there are others who envy them. Joseph Burgo, a psychologist and author of â€Å"Why I Do That† argues that idealization and envy; are two powerful psychological forces that always go together. Fans often want to believe that some privileged people have perfect lives, full of satisfactions, without the everyday pain and frustration that they face in their own lives. In a way, fans take displaced pleasure in a celebrity glamorous existence.On the other hand, there are individuals that secretly hope that if those people manage to have a perfect life; it is always possible that they could eventually have one, too. However, fans and other spectators often grow increasingly envious of that perfec t life they do not have. Envy is a very negative force and one feel envious at one point or another. Because certain fans often envy celebrities with perfect lives, they take pleasure in reading and gossiping about their downfall. Individuals who are not fans of the celebrity often take the most pleasure on watching their downfall.When an individual want something that they cannot have, they often times tend to devalue it, make it undesirable so it is no longer envy. In addition, although mass media often represents a celebrity as perfect individuals, their transgression and dysfunction shows fans that they are ordinary individuals (Lieves). They are fantasy objects, perfection that ordinary individual can not hope to attained, and ‘hold out the lure of fully –achieved selfhood to those who yearn for such an impossible fullness and perfection (Gilbert 2004:91).This argument helps one better understanding the interest in celebrity dysfunctions or transgressions. Celebrit ies’ scandals, misbehaviors or faults show that they are not all perfect individuals. Messy marriages, financial bungling, substance abuse and mistakes humanize celebrities, bring them down to earth. Those transgressions help one identify with the celebrity. Individuals often identified with imperfect individuals. Their misbehaviors helps fans sees that they are ordinary individuals with everyday life problems just like them.Although, it is easy to see a celebrity culture as actively encouraging, constructing the cult of perfection and success by producing beautiful models, successful film stars, singers and sportsmen. Scandals about celebrities are highlighted, reported as a means of debunking the myth of human perfection. Furthermore, audiences always look for stories that spark their curiosity and interest. According to Tyler Cowen, all forms of sorts of behaviors both good and bad are used to attract fans.Right or wrong are blurred and subsumed into the general category o f a publicity folder (Cowen 2000: 17). Society often tends to want to hear about someone getting a divorce, getting arrested instead of stories about someone donating money to a charity or saving someone life; stories like that do not make the front page of the tabloids at the grocery stores. Fans might pay attention to the stories about a celebrity donating or saving someone life, but might not spark the interest of individuals whom are not fans of the particular celebrity.Seeing a tabloids headlining â€Å"Chris Brown abusing Rihanna and Rihanna getting back together with Chris brown† can definitely spark curiosity and interest. Hence, this headline can attract attention from a variety of different audiences whom shares different views and belief on the subject. These headlines fans of Chris Brown, fans of Rihanna and also the interest of those who are not fans of neither celebrities. Of course, these headlines will have hundred bloggers writing tortured messages about how concerned they are for Rihanna and the message she is sending to her leagues of fans.Stories about celebrities’ life and mistakes are all very entertaining. For example Lindsay Lohan’s drug addictions, Kim Kardashian’s reason for being famous, and Charlie Sheen crazy personality. Stories about these celebrities’ scandalous lives are engaging, stimulating and attract countless numbers of audiences. In conclusion, scandals about celebrities attract high audience interest because fans of the celebrity are not the only paying close attention to these scandals. People pay more attention to celebrities when they do something bad without even ealizing that they are doing so. While people are trying to raise a major point about how a celebrity action is immoral, incorrect, offensive, or corrupting, the rest of society are just giving it attention, increasing how well-known it is, and arousing people's natural curiosity as to why it is so offensive. Certain fans i dealize a celebrity, but there are those individuals whom take pleasure in judging them by especially harsh and oversimplified standard (Cowen 2000, 70).Citation Page Pramod, Nayard. Seeing Stars: Spectacle, Society and celebrity culture: SAGE, 2009. Print Bird, Elizabeth. The audience in Everyday Life: Living in a media World. Routledge, 2003. Print Cowen, Tyler. What Price Fame? Harvard 1999. Print Gilbert J. Small Faces: The Tyranny of Celebrity in Post-Oedipal Culture. Mediactive 2004. Print Gies, Lieve. â€Å"Stars Behaving Badly. † Feminist Media Studies 11. 3 (2011): 347-361. Communication ; Mass Media Complete. Web. 24 Mar. 2013.

Planning Is the Best Way to Improve the Quality of the Environment Essay

There is no agreed definition of ‘environmental planning’; most studies have had an arduous job in trying to meet a description for it as the environment covers a wide range of issues. In one sense, all Town and Country Planning is concerned with the environment. (Cullingworth & Nadin, 1997, p163) But as the issue of environmental concerns have risen up the political agenda a number of non-planning organisations have had an increasing role to play. It must be noted that the role planning in the environment is not a new instrument in its protection; The Clean Air Acts of 1956 and 1968 prohibited the emission of dark smoke, in an effort to improve environmental quality. This essay intends to discuss the main instruments use in the contemporary planning system in the UK, which are handed the task of protecting and improving the environment. It begins by briefly outlining the reasons why planning is used for environmental protection and its new role in promoting sustainability. These objectives are highlighted in recent government papers and are explored in the objectives outlined in LA21. The next section reveals how the planning system might be seen as failing these objectives and its shortcomings by a brief comparison with other nations, thus providing conclusions for the suitability of planning as the best way of improving environmental quality. The United Kingdom’s Town and Country Planning system is the framework within which the development and use of land is determined. It provides a structure within which economic, social and environmental considerations can be weighed to help secure sustainable development. (DETR, 1996) Planning has been illustrated as the main advocate in achieving sustainable development; it is placed with the task to guide suitable development within a sustainable context via its development control methods. This seems an obvious choice as the framework within the UK planning system is already in place to successfully implement policy on sustainable development, throughout all levels of government. Traditionally the Town and Country Planning system in the UK has had a pro-development bias, it is argued that in order to improve and maintain the environment, planners have to alter this ethos to accept greener issues. What has always been apparent within the realms of environmental planning is the major role that politics plays. Indeed Britain’s reluctance in environmental concerns was partly due to the conservative regimes of promoting a market-led economy, free of state intervention, it was not until the 1980s that the ‘environment’ rose up the political agenda with the potential of being a major vote winner. Before which, it was argued by Thatcher that environmental planning had be taking place for some years via the planner’s use of material considerations. The Conservative government took a dramatic u-turn and its views on state free from intervention were quashed as it accepted the terms outlined in 1992 Earth Summit. The conference held in Rio de Janeiro, Brazil, hosted talks for one hundred and fifty nations, it was at this conference where sustainability found a structure, in Agenda 21. The following section discusses the issue of sustainable development and its implementation through Agenda 21, outlining the responsibility of the UK planning regime to enhance and protect the environment. Sustainable Development & Agenda 21 It is argued that the UK Sustainable Development Strategy should be viewed as providing the guiding principles for environmental planning in the UK. Sustainability is seen as one of the main advocates for providing planning policies that protect and provide quality environments throughout the UK. It is certainly true that the issue of sustainability is a concept that surrounds environmental policy. However its large adoption since the resurrection of green issues in the 1960s has lead to is its overuse and ambiguity. The term has become a symbol of environmentalism in contemporary politics. Governments, academics and environmental groups have tried to attain an answer as they continue to commit to sustainable policy. It is hardly surprising that the idea of sustainability has encompassed a number of differing views, one of the most famous ideas is included in the 1987 Brundtland Report: Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs. ’ (as cited in Cullingworth & Nadin, 1997, p164) However the issue of sustainable development became a reality in the creation of Agenda 21, in Rio, 1992. This marked a comprehensive world programme for sustainable development in the twenty-first century, and the adoption of a wide degree of public participation. In the UK this is organised at central and local government levels. The former resulted in the Sustainable Development Strategy of 1994. At the local level, Local Agenda 21 (LA21) calls for each local authority to prepare and adopt a local sustainable development strategy. LA21 provides an opportunity to promote and maintain environmental quality at a level where the public can immediately feel the effects. It is essential that LA21 is a process by which the public can get involved in environmental issues affecting their immediate area, thus educating the population in the concepts of sustainability. LA21 is the process of drawing up and implementing local sustainable development plans, with the local authority working in partnership with citizens, local organisations and businesses to achieve this. (RCEP, 1999, p7) LA21 intentions are not purely environmental; sustainability includes social and economic issues that cover the community as a whole in an effort to build a consensus between people, rather than the traditional, confrontational ways of working. Once goals are sought, progress can be made and evaluated, by measuring progress. However the UK government could be criticised for being a little slow to respond to the issues outlined in Rio, the guidance for local authorities was issued in 1998. It came in the form of the good practice guide on Planning for Sustainable Development, from the DETR. In 1999 Labour introduced a new strategy for sustainable development, entitled A Better Quality of Life, it highlighted four key principles: 1. Social progress which recognises the needs of everyone 2. Protection of the environment 3. Prudent use of natural resources 4. Maintenance of high and stable levels of economic growth and employment (DETR, 1999) However the guidance has been criticised for its lack of strategic vision, as it sets no quantitative targets or timetables. This is highlighted in the notion that it is a very broad document, as there is a need to secure the approval from other Ministries in order to initiate new policy commitments. (UWE, 2000) Problems of the planning system in protecting the Environment Advisory bodies have promoted the need for target-led planning for a number of years. The term objective-led planning is aimed at broader strategic goals, e. g. Improving air quality, whereas target-led planning relates to more specific goals, e. g. Ozone levels not exceeding a certain concentration over a specified time period, as in the case for the inner London Boroughs. However there is still reluctance by government to set concrete targets in some sectors or areas at national level. They prefer to leave it up to the lower tiers of government, which can often cause considerable strain, e. . Meeting housing targets. However target-led planning is slowly becoming the norm for many local authorities as they implement their plans. They usually involve targets for the protection of sites, air quality, waste recycling etc. Central advice is starting to emerge, referring to the advice outlined in the DETR’s Planning for Sustainable Development: Towards Better Practice, 1998; here it noted that guidance on sustainability should contain specific targets, which could be incorporated into RPGs. It is these relationships between national and local objectives which will need to be observed closely in the near future in order to determine how different interests are integrated in the final production of plans. In many areas, there needs to be a greater range of targets, with clear strategies for their implementation. The problem is that plans remain plans unless they are implemented and with only 30% of all local authorities having theirs in place in 1998, sustainable policy will remain unactioned theory. DETR, 1999a, p2) It is vital that the plans are implemented in order to set realistic targets. Environmental planning in the UK is currently in a period of significant change. This is at all levels and across many issues. The number of plans, strategies, begin produced today is far greater than at any previous period. This is partly the result of extensive criticism over many years from the lack of planning in areas; most of it derives from EU or international developments (80% of all UK environmental policy originated in the EU). Plans have been advocated as being the primary source of reference in determining sustainable objectives that improve the quality of the environment. Environmental plans have subsequently grown considerably from local authorities, government agencies and ad hoc groups, which has brought together different issues. The number of plans should not be seen as a problem, the important issue is whether their development is co-ordinated and to what effect decision-makers implement them. As we near 2002, the next Earth Summit will ask questions of LA21, as the UK councils are getting ready to launch their plans. However work has already begun on Community Plans, which outline strategies for the well being of the local area and its people, again all councils are required to produce these. In aim they’re very like LA21, it is not clear how the two will connect together. In some places the LA21 is acting as the first draft of the Community Plan, which has advantages and disadvantages. In other places completely different teams of officers are developing the Community Plan, and there’s no guarantee of any connection between the two. It seems obvious that the people who took the trouble to have an input into the LA21 process will want to see some action come about as a result. Another concern is that Community Planning doesn’t have the connection to the global picture that LA21 has built in. As environmental issues have become more complex, ways have been sought to measure the impacts of development. Environmental Impact Assessment (EIA) is a procedure introduced into the British planning system as a result of an EC Directive. EIA provides a powerful tool for aiding planning decisions; it has highlighted questions on the technical understanding of the environment and the availability of relevant information and skills. EIA needs to be able to subjectively demonstrate its understanding of development with their effects on the environment. The education of planners and access to environmental information is essential in making sense of the answers. Recent studies have shown that the UK does not have the extensive requirements for environmental assessment as some of its European counterparts. Sweden and the Netherlands have quite stringent regulations on the environmental assessment of its planning applications, New Zealand in particular requires all planning applications to have an environmental impact assessment statement. (UWE, 2000) This illustrates the differing views on sustainable objectives; countries such as Sweden and the Netherlands have interpreted it in terms of very specific principles, whereas the UK has applied a plethora of general statements, which incorporate the environment, economic and social dimensions of sustainability. However there is an overall general recognition from European countries towards the need for a more comprehensive view of planning. The importance of planning is perhaps best highlighted by looking at those nations which have a relatively weak framework; the USA system adopts a vary degree of influences, to the extent where it is difficult to identify any particular ethos. Major influences arise from the roles of non-governmental organisations and the US courts. It is worth noting that the USA has been one of the nations who have struggled to attain sustainable objectives. Is the UK planning system the best way to improve the environment? The UK needs to gain a greater understanding of sustainability and environmental protection and the implications for the operation of environmental planning. It seems that there are clear holes in national strategic planning, which have left the decisions to the lower tiers of government. Part of the reason could be the UK’s fairly complicated legislative framework, which perhaps needs to be simplified to allow for greater integration of environmental planning. IEEP, 1999, p60) This rigidness is reflected at all levels, but is particularly noticeable in local government where professional officers now have to understand the large scope of environmental policy, whilst adapting from an ethos of development led planning. Another factor is that senior planning officials may lack the environmental expertise needed to review planning applications. A issue accentuated by the fact most environmental data is presented with in-depth scientific knowledge, planners often have to sub-contract these aspects of an application to environmental experts. This is accentuated by the fact that pressure from central government to reduce the time taken to process planning applications may well conflict with environmental assessment, which invariably is a lengthy process. Criticisms of planners originate from the political nature of their profession. The key principle to maintain is the fact that the final decision rest with Politicians, planners have to remain the professional advisor, therefore the power to govern the land environmental will always remain in the hands of a political advocate. In reflection, planning in the UK has had a range of powerful tools that can effectively govern the environmental implemented in recent years. The main stimulus cannot be attributed to the national government, who have largely been apprehensive if not hostile in their approach to environmental policy. The spread of environmental concern is a direct result of public and international pressure; consequently governments have had to respond. The environment’s direct conflict with development has ensured that action has filter down to planning systems, which can effectively govern and control evelopment. The huge task of ensuring sustainable objectives is thus left to the local authority via the guidance from regional and central government, however the vagueness of which, means that LA21 objectives will vary greatly. This uncertainty has ensured that local sustainable development plans have been slow to be implemented. This is accentuated by the government’s reluctance to establish target-led planning, which could provide a valuable insight on how to tackle sustainable objectives head on. Therefore the issue of planning as the best means to improve environmental quality does represent an insincere statement. Planning is certainly a powerful tool in environmental protection, which is perhaps not being utilised to its fullest extent, but it will always have a heavy political influence. The growth of agencies outside the planning regime such as the Environment Agency can help ensure that environmental quality is maintained.

Important Soft Skills for University Essay

Competition for jobs is very tight right now due to the many people who apply for jobs or at least the capacity of workers. Of course the graduates will work and will compete with the graduates themselves or other college graduates. Thus students should prepare themselves to compete before and after it passed in getting a better job. Develop hard skills are the main answer to success in getting the job. However, it is not enough hard skill capabilities, but must be balanced with the ability of soft skills in meeting the challenges while doing the work. By Admin working world believe that human resources are superior to those who not only have hard skill proficiency, but also an expert in soft skill aspects. Added also, that the world of education, revealed by research at Harvard University by the United States turns a person’s success is not determined solely by the knowledge and technical skills (hard skills), but more by the ability to manage ourselves and others (soft skills). From the above, we can see that the importance of hard skills and soft skills for anyone who wants to get or when doing the work. Thus required that every student should improve the hard skill and soft skill in preparing for the world of work during their studies. This is in line with the Higher Education Long Term Strategy 2003 – 2010 (Directorate General of Higher Education, 2004) which was formulated by the Ministry of Education clearly states that the role of higher education in increasing the competitiveness of nations is vital given the level of competition of human resources in the national labor market and International continues to increase with increasing application of science and new technologies in various fields of business, as well as the need for a level of professionalism (knowledge, hard skills, soft skills) are higher. Soft skills  Soft skills are personal attributes that enhance an individual’s interactions, career prospects, job performance and education. Soft skills complement hard skills, which are the technical requirements of a job, education and many other activities. Soft skills are skills that effect how people interact with other people, and also intrapersonal and interpersonal skills, such as one’s attitude, communication skills, time management abilities, ability to work under pressure. Soft skills can be said to incorporate all aspects of generic skills that include the cognitive elements associated with non-academic skills. The reorientation of education which is one trust of education for sustainability also relates the importance of these so-called soft skills. Vast research and expert opinions have been sought in the effort to determine the specific soft skills to be implemented and used in higher institutions of learning such as university level. Based on the research findings obtained, seven soft skills have been identified and chosen to be implemented in all institutions of higher learning here and university student. They are: * Communicative skills. * Thinking skills and Problem solving skills. * Team work force. * Life-long learning and Information Management. * Entrepreneur skill. * Ethics, moral and professionalism. * Leadership skills. Each of the soft skills comprised of several sub-skills. These sub-skills are divided into two categories of implementation. The first category delineates the soft skills that every individual must have and the second category represents soft skills that are good to have. Despite the emphasis being put on the soft skills that must be present, it is also encouraged to inculcate the soft skills that are good to have. All elements of soft skills must be acquired by each individual student and evaluated effectively and comprehensively. Soft skills must be acquired by each and every individual in the institutions of higher learning without which, the student is regarded as incompetent in the above skill. Soft skills can be regarded as the additional generic skills and a bonus to the student. It can be observed that education is an essential tool for achieving sustainability for university student such as communication skills. Communication skills are essential for the successful future career of a student. In today’s competitive world, communication skills in business are the most sought after quality of an educated person. Reading, writing and listening carefully are the three most important communication skills for students. These skills like most of the communication skills sounds too familiar as a result of which we take them for granted. As regards reading and writing, the only thing that we need to tackle is to adapt with our growing age and concentration. With these two qualities, it is possible to develop reading, oral communication skills, writing skills and increase Ability to deliver idea clearly, effectively and with confidence either orally or in writing. Apart from reading and writing presentations, reports and speeches are a part of university curriculum. This makes expressive skills and managing skills also important for a university student. It is also important to develop communication skills in relationships. FINDINGS 1. Soft skills that are important for university student. Communication skills The communicative skills involve effective communication in both the national language and English language in different contexts and with different people. Communicative skills are an integral part of any education system either in higher education or lower education. At this very level, emphasis has been given to develop the communicative skills of individual in university so that by the time they leave university, they are able to participate in public community activities and decision making. What is found to be missing in among university student is the lack of communicative skills. The absence of good communicative skills somehow or rather has an influence on the poor presentation of their views and decisions made to gain other’s confidence and respect. â€Å"Real communication occurs when we listen with understanding – to see the expressed idea and attitude from the other person’s point of view, to sense how it feels to him, to achieve his frame of reference in regard to the things he is talking about. † Carl Rogers (1952, p. 3) As we can see if students apply these skills, student able to deliver idea clearly, effectively and with confidence either orally or in writing, moreover, student also can communicate with individual from a different cultural background. Thus, this is a good time to reorientate the curriculum of higher institutions to embed communicative skills more effectively. Critical Thinking and Problem Solving Skills This skill includes the ability to think critically, creatively, innovatively and analytically. It also involves the ability to apply knowledge and understanding to new and different problems as well. The critical thinking skills, skills to organize and interpret data and information, skills to formulate questions and the ability to analyze issues that confront communities are greatly addressed in the reorientation of basic education. The following are some examples of skills that are similar to the soft skills being emphasized in the university curriculum. The ability to think about systems (both natural and social sciences). * The ability to think in time-to forecast, to think ahead, and to plan. * The ability to think critically about value issues. * The ability to separate number, quantity, quality and values. All the above skills are important and students will require them as adults. The Skill of Team Work The ability to work with people from different social cultural background to achieve a common goal. Students are encouraged to play their role in the group and to respect opinions and attitudes of others in the group. They are also expected to contribute to the group plan and coordinate the group effort besides being responsible to the group decision. If the future human capital can attain these skills, we can be rest assure that the future generation for university student will collaborate ideas and cooperate a taskforce towards the well-being of the nation. 2. Reason why some university student are not equipped with the soft skills According to the former Higher Education Minister Datuk Mustapa Mohamed, the failure of graduates get jobs is because they do not have the soft skills required employer. He said that apart from poor command of English, is narrow-minded graduates, no leadership, a sense of belonging and no communication skills. In the dialogue between the Ministry of Higher Education and employers in the country, many say not employed university graduates because they have no soft skills (Bernama, 2007). as we see the dialog above, students nowadays less exposure to soft skills such as writing strategy, communication and critical thinking strategies, in addition, weak command of English is also included in the factor of lack of communication skills among university students. The next factor is, some students lack the confidence to speak in public, this is because, they afraid that they will mistakenly say, or embarrassed to talk and lack of preparation in an assignment or presentation. Other factors such as poor critical thinking can also be seen among university students, because students are not applying a concern or complacency of what the students’ own doing. Next, students are also less skilled organize, interpret data and information in some of the tasks assigned by the lecturer, this made the task is not complete and does not meet what is required by the lecturer. In this situation, we do not also have to blame the student, the university should also encourage students to apply soft skills in themselves. 3. Some efforts are made to develop students soft skills There are many ways of improving soft skills. One of them is through learning by doing. Besides the soft skills can be honed and improved by following the training and management seminars. Although, one powerful way to improve the soft skills by interacting and doing activities with others. Follow the organization is one way to interact with others. In order to develop the attributes of soft skills in university students, self-evaluation is required of every student of the power which is currently owned, as well as weaknesses. The students were given a questionnaire that contains the attributes of soft skills. Then fill it with a mark which had enough they have and which ones still need to be developed. Attributes that appear in the list of the most visible attributes so which ones have the highest mode to be developed. Then a course where a student are reviewing the vision of his study program, and seeks to combine the expectations of students, expectations and resources in the institution. Thus be selected several important attributes that need and developed for his students. Development of soft skills in university can also be done through the learning process and student activities in extra-curricular activities or co-curricular activities. Most importantly, this is not material soft skills rote but practiced by individuals who are learning or who want to develop it. By the time students want to develop interests and talents in the field of sports for example, often supervising sports activities always focus on the techniques of how to win the match to be performed by the students. Conscience must be developed to be able to govern themselves and to interact with others. FURTHER RECOMMENDATIONS Model for implementing soft skills in higher education A holistic approach is used to plan and implement the soft skills among students of higher education. This approach is based on the combination of several programs and main activities formal teaching and learning activities (include all curricular and co-curricular elements), support programs (academic and non-academic focused) and the students campus life. In general, the development of soft skills among the students via the formal teaching and learning activities takes two models which is stand alone and embedded. Stand Alone Subject Model This model uses the approach of training and providing opportunities to students to develop soft skills through specific courses that are carefully planned for this purpose. Usually, these subjects are offered as university courses such as English language, entrepreneurship, and elective courses such as public speaking, critical thinking. The courses in this category are often a part of the overall requirements that make up the program. The number of courses and credits in this category depends on the curriculum design and the requirements of the program. The stand alone subject model can also be initiated by encouraging students to sign-up several additional courses which can be accumulated to be a minor course which is different from the initial program signed-up. For example, a student who is pursuing an engineering program is encouraged to take minor courses in management or mass communication. However, such an approach will require an increase in the number of credits and time spent for the particular program. Embedded Model This model uses the approach of embedding the soft skills in the teaching and learning activities across the curriculum. It does not require the student to take special courses as in the stand alone subject model. Instead the students are trained to master the soft skills through various formal teaching and learning activities that are planned and carried out using specific strategies and methods. In this way, the content and learning outcomes to be achieved for the respective courses are maintained. The learning outcomes related to the soft skills will be integrated and be part of the learning outcomes of the respective courses. This is the suggested model to be implemented in all the courses for the different programs in institutions of higher learning. Each element of soft skills is spelled out in the learning outcomes and then translated into the instructional plan for the semester. This is followed by implementing several teaching and learning activities such as questioning, class discussion, brain storming, team work, presentation, role play and simulation, project, field work and site visits. In general, the development of soft skills using the embedded model requires the expertise of the lecturers to use the various teaching strategies and methods that are entirely student-centered. It also involves active teaching and learning and students should participate actively in the activities. Some of the appropriate strategies and methods that are practical include learning by questioning, cooperative learning, problem-based learning (PBL), and e-learning. CONCLUSION To live to the challenge of globalization which is in line with the era of information economy, the strength of a nation is strongly dependent on the ability of its citizen to be highly intellectual and skillful. The development of human capital in university student is thus important and necessary since it drives the nation to the envision vision and mission. Without a quality human capital, a nation will be weak as there is no human factor that is capable to embark on new initiatives and perspectives. A quality human capital comes from a quality education process. A carefully designed and well planned education system is critical to developing such human capital. Thus, institution of higher learning plays a very important role to produce a human capital that is highly knowledgeable and skillful to meet the demand and expectations of many people. The teaching and learning processes in institutions of higher learning should be capable to provide such knowledge and skills to future graduates. We can see good results and positive when university students adopt or emphasize soft skills in themselves. (2511 Words) Reference Groupfenglish, (27 May 2011). The important of soft skills development in education. [Online]. Available: http://blogs. funiber. org/formacion-profesor/2011/05/27/the-importance-of-soft-skills-development-in-education/ Vishal jain, (22 February 2009). Important of soft skills development in education. [Online]. Available: http://schoolofeducators. com/2009/02/importance-of-soft-skills-development-in-education/342 TITLE: NEED AND IMPORTANCE OF SOFT SKILLS. Dr. A. Muthumanickam,. Reader,. Department of Education, Madurai Kamaraj University. http://dspace. unimap. edu. my/dspace/bitstream/123456789/5819/1/NEED%20AND%20IMPORTANCE%20OF%20SOFT%20SKILLS. pdf Chapter in a Book by More than Three Authors: S. 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